Is Storytelling Important When it Comes to Marketing?
Posted by Kelly | Posted in Communication 101, Resources/Opportunities | Posted on 31-08-2009
Tags: Cathy Goodwin, Connie Ragen Green, customerservice, Freelance editor, Kelly Seow, Marketing, Marketing and Advertising, Sharing Your Heart, Sharing Your Heart Services, storytelling, storytelling marketing, technorati
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Get fired up this fall to start sharing your stories!
The approach of autumn seems to bring about a renewal of zeal for work and ‘back to school’ sense of expectation for just about everyone, no matter how long it’s been since you’ve actually hit the books.
I have one last summer hurrah coming up on Labor Day Weekend when I’m off to spend time at a friend’s cottage, and then I’ll be gearing up for an exciting mini-course I’ve signed up for with superstar copywriter Cathy Goodwin & Internet empire builder Connie Ragen Green on storytelling.
Aside from the thrill of getting to sit at the feet of some great mentors, I am even more excited about the theme of this course, which is all about how you can use your own personal stories throughout your marketing efforts.
The truth is, anyone who is marketing anything can find it very easy to fall into the hype trap when it comes to the way you’re communicating about your product or service. You know what you have to sell is amazing, so you’ve gotta get out there and pump it up to get people as excited as you are!
To an extent, of course, this is necessary, but all too often your hype can overflow into the point where you’re putting people off by promising something that seems too good to be true, or offering more than you can actually deliver with the intention of getting people in the door and clearing up any misconceptions later.
If you consider yourself to be any kind of ‘conscious’ entrepreneur, you know that people just don’t want that stuff anymore. Your real and true authenticity in your communication is going to reach so much farther than any hype ever will – and its effects will be much more lasting.
Of course, one of the most authentic ways to communicate about your product or service is through your stories!
Figuring out how to use the everyday stories of your life to both make connections and make sales will make a drastic difference in your marketing efforts – and it’s a lot easier to be natural than to try to come up with all that hype!
If you’re interested in learning more about the upcoming story class with Cathy Goodwin and Connie Ragen Green, visit here to find out more information. And in the meantime, consider some of the ways you can be more authentic with your customers and clients:
